The key to excellent technical content is whether it can use concise words and easy-to-understand documentation to help the audience understand your products and services. For developers, the most important resource a developer website can provide is easy-to-use documentation that points the way forward.
However, creating high-quality technical content is a test of ability. There is a delicate balance between technical writers needing to fully understand the target products and services, but also being able to use clear and concise language to tell developers how to get started quickly. Only with all of these skills can you create content that readers understand and developers can use your service in new and innovative ways. If the content does not provide clear guidance or does not meet the reader’s level of technical expertise, it may frustrate the reader and prevent him from reading. These are issues faced by global organizations as they need to deliver information to different countries, taking into account various cultures and languages. If the instructions in the document are not translated properly, it may affect the development process and waste time and money.
To write technical documentation for different geographies, you need help from a language partner. And your language partner needs to be familiar with both the technical content and the necessary language expertise, as well as understanding the communication differences across geographies. It is not an easy task to build such a document creation team that not only deeply understands the technical knowledge of the product, but also can convey it to global readers in clear and effective language.
And content solutions providers like METIS can help. METIS network technology and marketing experts and language professionals have been working in the field of content creation and translation for decades and have accumulated rich professional knowledge. They can organize teams to create accurate and practical documents for various products. With METIS, your core team is freed up to focus on your company’s strategic priorities.
Customer Profile
Our client is a major European bank, ranked among the top 30 financial institutions in the world. The bank’s own developer portal is critical as it helps developers create intuitive user experiences for clients across the retail, corporate and investment banking sectors.
Challenges faced
Our client is an international financial institution and develops APIs for businesses and individuals around the world. But because these APIs were developed by teams in offices around the world and lacked effective documentation to guide developers in their use, they were not widely adopted by the developer community and received unsatisfactory feedback from customers. Customers realize that they need to improve the quality, consistency, and usability of their API documentation to provide developers with a better content access experience.
Customers turn to METIS for support in creating consistent, high-quality API documentation for their international enterprises. Prior to this, customers had regarded METIS as the preferred supplier for various other localization services. They believed that METIS had sufficient experience and the services were flexible enough to meet their documentation needs.
Solution
The key to creating great technical content is collaboration. As a result, our team of in-house consultants work with clients to develop a strategy specifically designed to improve the quality and consistency of their content. Once the plan is approved, our team of professional technical writers gets to work. They leverage their extensive technical experience to create a rich library of documentation tailored to developer needs, providing a superior experience for visitors to the developer portal. When creating content, our team strives to document each process in concise language and include tutorials where appropriate. In addition, we use clear and consistent terminology across all content, making the resulting documents consistent and interconnected, and ensuring that they can be easily maintained and built upon in the future.
Achievements
The new technical content quickly had a positive impact on customers. After technical content is released, the effect is immediate. Customers have seen a significant increase in the number of developers using its APIs, and increased revenue from products and services under its technology system. Additionally, an increasing number of other departments within client organizations want to be able to produce more technical documentation.
Our clients recognize that METIS’s services provide a highly specialized and integrated set of skills. Since then, we have become our customers’ preferred technical documentation partner, supporting a variety of API products, developer portal releases, and technical documentation projects alongside their global product teams. At every stage, our clients appreciate our expertise and flexibility in developing solutions to difficult problems.
Both parties trusted each other and established a solid partnership. The customer’s technical documents took on a completely new look and achieved remarkable results. We are now actively exploring how other content services can positively impact the business, including copywriting and multilingual SEO. No matter how the future develops, we will actively collaborate, continue to accumulate expertise, and continue to support customers with high-quality content.
